Tavern owners used colorful signs to advertise their business to passers-by. The images on the signs served several purposes. The sign might be promoting the good food and drink to be found within, or might be suggesting the pleasant entertainment or comfortable bed that travelers could hope to find. Horses were often pictured on signs, to indicate that they would be well taken care of.
Some signs give a clue about the customers who might be attracted to a certain tavern, or about the political beliefs of the tavern keeper. This would help people decide if they wanted to go into a certain tavern – or not!
A Closer Look at the Painting
There is a sign in front of the tavern, but it is not possible to read the name or to see a picture on it. What name would you choose for this tavern? What art work would you use to promote it?